Growth hacking is all about experiments, but specifically, it’s best to focus on quantity and speed of execution.
The basic concept is not to fall in love with experiments. If something doesn't work, it's better to abandon it immediately rather than invest time, budget and resources in activities that will not lead to a significant improvement of the problem.
Speed is directly related to the time available to collect information about the progress of the experiment. If you have enough data, it means that it is time to evaluate it and make a decision .
Growing means acquiring customers
So far so good. But let's remember where we started: growth .
Growth Hacking is based on the country email list assumption that the ultimate goal of all companies is to grow .
To grow we need to increase our customer base and to do that we need to understand who our best customers are and where they are. In other words we need to identify our target and the reference channel .
But how can I get to know my best customers better?
I would say that for this topic we fall back into the world of traditional marketing. Tools such as socio-demographic analysis or segmentation , which helps us define a customer profile, and psychographic analysis , which helps us define the behaviors that the customer implements, are known. Probably what has changed over time are the channels and therefore the tools that are used to carry out these analyses.
Speaking of channels, in addition to the classic distinction between digital and physical channels, it is useful to dwell on a further sub-categorization created by Neil Patel:
Pull , the customer is “attracted” to the brand. Inbound Marketing channels fall into this category (for example, calls to the call center for a poor service). In this case the main objective is not to sell but to solve a customer problem and only at a later stage use a more sales-oriented strategy.
Push , the customer is “pushed” towards the brand with a communication that can be more or less targeted. All outbound channels are included (such as teleselling, direct email, sms, push notification, search engine advertising …) where the main objective is the sale.
Product , refers to the features of the product itself that have the ability to attract new users
We have reached the end of this two-part journey on Growth Hacking.
To learn more about the topics covered in the article, below you will find the link to Raffaele Gaito 's book on Amazon