Increased differentiation of consumer demand.

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Transnational companies find themselves in familiar conditions. Market growth of 7-10% per year in money and 2-4% in physical units is something they have been dealing with for decades in their home countries. But for Russian business, this is a completely new situation. And, obviously, if it fails to adapt to it in the very near future, it will finally lose the fight for the trillion-dollar domestic market.


Another novelty for Russian business is the increasing differentiation hungary cell phone number list of consumer demand on economic and socio-psychological grounds. The "average consumer" is increasingly becoming a mythological figure. And the dynamics of income and consumer behavior of various population groups are becoming less and less linear and less and less general.

It was in 1991 that the Soviet Union and the planned economy collapsed for absolutely everyone. Well, yes, the young and resourceful managed to adapt faster, and earning $300 a month with a doctor's and teacher's salary of $30, they felt like "kings of life" for several months or even years. Some managed to earn money by speculating on MMM vouchers or tickets. That's not what we're talking about. For 90-95% of the country's population, at the beginning of 1992, their income and material opportunities sharply decreased, and then slowly and painfully recovered over the course of many years. For everyone together.

In August 1998, the ruble fell three times against the dollar for absolutely everyone. Well, yes – some people managed to make a good profit on small currency speculations near exchange offices. But for 85-90% of citizens, incomes and opportunities first dropped sharply, and then began to grow quite quickly. For everyone, or – almost everyone.