Ecommerce Email Marketing does not include email that you may send in which the recipients have not opted into your email list. For example, if a guest customer receives a receipt from you but has not agreed to receive marketing emails from you – this customer is not necessarily part of your email marketing efforts.
The great thing about ecommerce email marketing is germany telegram phone number list that it allows you to build long-term relationships through a direct communication channel. And, through building relationships, you can turn those relationships into sales. And through those sales you can earn loyalty.
But, Why Is Ecommerce Email Marketing Is So Important?
Acquiring customers for all online companies has gotten more and more expensive. This is true for nearly all online categories. But, this is especially true for ecommerce companies.
Gone are the days of cheap Facebook and Google ads. Using third party data has become impossible or really expensive. And, there is more competition in nearly every ecommerce category. It’s also harder to track the performance of certain paid acquisition efforts through Google Analytics. This leaves you with more unknowns and this makes it harder to decide if you should scale up or down your spend.
Increasing price of social media ads in CPM - from Gupta Media
If you are going to succeed and be profitable as an ecommerce company you must have a regular and consistent source of traffic. There simply aren’t other channels that equate to email marketing when it comes to email.