Let’s go back to the example of Jim’s flower shop. If he can increase the value of each of his email subscribers from $1.50 to $2.00, that could be game-changing for his business. This could be the difference between losing money and making money as a business. It could allow him to invest in paid acquisition channels. And it could help him to hire a full-time person to manage his ecommerce email marketing efforts. So, how does Jim do that? Well, here are some tips:
Test the regularity of the emails sent
One thing we found with CellarThief was that sending emails more iraq telegram phone number list often actually increased the open and engagement rates. This was counter-intuitive to us.
We thought the more that we sent out ecommerce emails, the more people would ignore them. But, the exact opposite was true. We wouldn’t have learned that if our email marketing for ecommerce didn’t include testing the regularity of email sends.
Test the day and time of sending
There are plenty of best practices in email marketing for ecommerce. But, those are best practices and sometimes doing the opposite will work better or your business. For example, it is a common suggestion to send out your emails on Tuesday and Thursdays and to not send out emails on weekends. Why? Because people usually check their email at work.