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Guess how? Their Gen AI-powered CRM analyzes customer behavior, purchase history, patterns, feedback, etc. to make ideal recommendations for each customer. They can also create personalized email content, respond to customer inquiries with relevant information, and create targeted marketing campaigns.

The company has been able to get closer to its customers by making data-driven decisions and creating relevant experiences. This has increased customer engagement and sales.

Example 2

Imagine a scenario where a salesperson is having trouble following up with leads and lacks the time to create a customized email. He relies on a CRM system that has recently been integrated with GenAI capabilities. The GenAI feature analyzes past interactions and creates personalized emails with compelling offers. This not only saves the salesperson a lot of time but also helps them close deals quickly.

Benefits of GenAI in CRM
Responding to customers isn't a single task — it's actually a series europe cell phone number list of tasks that require different skills, Harvard Business Review 1 .

There are various benefits of integrating Generative AI with your CRM.

Personalization: Based on demographics, customer patterns, interests, etc., GenAI-based CRM helps create targeted email campaigns, product recommendations, etc.
Automation: You can automate certain tasks like data entry, generating summaries and reports, streamlining your workflow.
Boost sales and generate leads: Create effective sales content that highlights relevant product features that meet customer needs. Customize lead nurturing emails and outreach based on lead actions and demographics.
Improve customer support: Generate quick answers to FAQs using CRM data to speed up response times. Innovative CRM analyzes customer conversations and provides appropriate answers or solutions.