The Benefits of a Centralized Phone Database

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Low CRM adoption in your business? NLQ can help! Our post explores how it simplifies data, increases engagement, and empowers data-driven decisions.

Introduce
For many small and medium-sized businesses (SMBs), switching to a Customer Relationship Management (CRM) system can be like trying to fly a jet. These systems often have complex interfaces, confusing terminology, and require technical expertise that can overwhelm even the most enthusiastic team member. This is reflected in CRM adoption data. Inbound marketing leader HubSpot reports that approximately 50% of sales managers say CRM is difficult to implement.

But what if your CRM was designed to understand your needs? What if it could converse with you in plain English, like a human assistant finding the information you’re looking for without making you do all the hard work?

This is the exciting new frontier of NLQ (Natural Language Queries) in CRM. With this technology, your sales team can ask your system questions like “Who are my top customers in California?” or “What products are often europe cell phone number list bought together?” instead of clicking through menus and figuring out how to write database queries. They get clear, insightful answers right away.

CRM systems have been around for a long time, but adoption – especially in small and medium-sized businesses – needs to improve due to the inherent complexity of these applications. Convincing busy team members to learn yet another obscure business application or adapt their way of working to comply with system requirements can be a major challenge – leading to poor adoption of these tools despite investments of thousands of dollars.

NLQ eliminates the steep learning curve – it’s all about making CRM easier; it’s about democratizing data access and empowering everyone in your organization to uncover valuable customer insights.