NLQ has the potential to significantly address these challenges, especially in the areas of complexity, cost, and user acceptance. Here’s how:
1. It leads to increased data access for team members: According to Ventana Research, only about 40% of organizations report that their teams can analyze data without the help of dedicated IT resources. Using NLQ eliminates the need for team members to have technical expertise in data analysis. This means that SMBs, which often have limited resources, can now empower their teams to leverage the power of customer data in CRM without relying on experts or complex training. Even junior team members can get all the relevant information they need for their tasks without having to learn the nuances of where data resides in the CRM database.
2. It leads to Improved Efficiency and Increased Productivity: A study by Normal Nielsen Group found that support agents using AI can handle 13.8% more customer queries per hour. Since users can ask questions and get answers quickly, they save valuable time and resources that can be better utilized for other core business activities.
3. It leads to a deeper understanding of customers and improved customer europe cell phone number list experience: Managers and Analysts need to improve their technical skills to ask insightful questions about their customer base, uncovering hidden patterns and trends that might have been missed through traditional methods. Access to new insights allows them to make data-driven decisions regarding marketing, sales, and customer service strategies. SMBs can now create complex strategies to tailor interactions, address specific needs, and proactively address potential issues.
5. Leveling the playing field: NLQ empowers SMBs to compete more effectively with larger companies. They can gain valuable insights from their customer data, similar to larger businesses with dedicated data analytics teams, without the associated overhead costs.
NLQ in CRM therefore represents a game-changing opportunity for SMBs. It empowers them to bridge the knowledge gap , unlock the true potential of their data , and compete more effectively in the market.
Leveraging Phone Number Data for Business Growth
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