Reign, a support representative, was struggling to handle endless calls from his customers. Due to the long conversations, he was unable to prioritize the calls and take them based on urgency. He missed important calls which angered customers and led to customers leaving his organization.
What strategy should he adopt to avoid this situation? Let's understand.
Telephone was the most effective way to provide customer service before the internet era. And now, with the advent of digital media, social media has become a game changer for customer service interactions as customer expectations have changed a lot in recent years. People are more attracted towards quick solutions and 24×7 customer support, europe cell phone number list hence social media is the preferred mode of communication.
According to Mckinsey ,
Customers spend 20 to 40 percent more with companies that respond to customer service requests on social media.
Now, how can you provide smart customer service through social media? Let's get started!
But before that, if you want a quick primer on social media customer service, let me break it down for you.
Social Media Customer Service
Providing support via social media is the ultimate essence of social media customer service. It can include responding to their comments, resolving their queries, etc. The main motive is to provide a superior customer experience that helps retain customers, grow the business, and establish a unique identity in the market.
Now, let's learn smart ways to provide customer service through social media platforms.Essential Tips for Improving Social Media Customer Service
People spend half of their time on social media channels like Linkedin, Twitter, Instagram, etc. Hence, it becomes easier for businesses to connect and nurture relationships with customers.
Building a GDPR-Compliant Phone Database
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