Converting prospects into opportunities

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In the previous blog, we discussed lead generation as a key factor in driving the growth and success of an organization. Just as lead generation is an important process, it is equally important to know the difference between a prospect, a lead, and an opportunity for a business to engage with them.

Since they are often used interchangeably in organizations, let’s define the differences in this blog and understand how to move them down the sales funnel.

Guide
A lead is an individual or organization that has expressed interest in your business by providing contact information such as an email address and phone number. You can generate leads from a variety of marketing channels, such as email campaigns, social media, etc.

It always appears at the top of the sales funnel, where europe cell phone number list sales reps can try to figure out if they qualify as a lead by building meaningful conversations.

Future
A lead is a potential customer who has been sales qualified and is considered a potential customer. They have been evaluated based on their budget, purchasing power, and whether their interests match the company's products and services.

An important point to remember is that the prospect is not yet committed to buying your product/service. However, they are a promising candidate to sell to.

Opportunity
An opportunity is a lead that has progressed to the high sales stage – meaning they have demonstrated a strong desire to buy and are one step away from becoming a customer. The opportunity is the most valuable of the three opportunities and should receive more attention when closing a deal.