To understand this, let us first discuss the difference

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While it is obvious that customers are an integral part of an organization, have you ever wondered how customer relationships are formed?

You can only understand your customers if you closely observe their purchasing patterns, brand engagement, demographic details, etc. Moreover, this information allows you to provide personalized customer experiences and build loyalty in a short span of time.

Indeed, CRMs are doing more than just managing customer data. But what about a platform that simply collects data and provides insights into customer behavior?

Well, that’s what a Customer Data Platform (CDP) does for you. CDPs are expected to be a new trend that will bring significant benefits to marketing leaders or those responsible for handling customer data and behavior.

Learn more about it in the section below, but before moving on, europe cell phone number list check out our previous blog- Social CRM , one of the CRM trends of 2023.

What is a Customer Data Platform (CDP)?

All this information can be used to better track, analyze, and manage customer interactions. The more you understand your customers, the more you can build meaningful relationships and reduce customer churn. Additionally, a CDP allows you to have a well-maintained and up-to-date customer database, which will aid you in providing enhanced customer service.


According to Fortune Business Insights , the CDP market is predicted to grow from $1.42 billion in 2022 to $6.94 billion in 2029. Hence, the scope of CDPs in the business sector is predicted to be high in the coming years.