So what makes a CDP different from a CRM?

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Customer relationship management (CRM) is a platform that records historical customer data such as contact information, number of cases raised, products purchased, etc.

These are primarily for customer-facing teams (sales and support) to assist them in their efforts to reach out to valuable customers. It records things like customer interactions, survey forms, support tickets, etc., making it easier for businesses to manage individual relationships.

CDP

In contrast, a CDP gives you a more complete picture of your europe cell phone number list customer’s journey with your brand. It provides a unified view of all the important touchpoints from different channels and can help marketers understand effective strategies for executing personalized marketing.

It allows marketing teams to quickly create different personas to segment and target marketing campaigns.

The only similarity between CDP and CRM is that both these tools help you get fragmented data in a single place, thus providing a 360-degree view of the customer.

Will CDP replace CRM in the future?
There is no either/or situation when it comes to this question. Both can coexist by putting the CDP on top. The CDP can collect customer information and forward the data to the CRM to perform specific tasks. It can be used as a foundation to enrich your CRM data.

Vtiger CRM doesn't have a CDP yet, but if you want, you can get hold of Vtiger CRM's powerful sales, marketing, and support features to enhance your business.