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Last year, we covered the Top 7 CRM Trends in our previous blog. Now it’s time to predict the most interesting and notable changes expected to happen in the CRM landscape in 2023.

Let us start the blog by exploring the first trend: social CRM.

Social media marketing is powering all the important business activities like generating leads, engaging with customers, resolving their queries etc.

So, do you think having a social CRM for your business could be the right choice to scale your operations?

Social CRM allows you to organize and manage all your social media activities in one place. Posting content, responding to customer feedback or queries, generating insights on social media engagement, europe cell phone number list etc. are the highlights of social CRM.

You will also be able to build an effective social media strategy if you have integrated social media into your CRM.


Now, you must be thinking about why businesses use CRM software and why there is a need for a separate CRM for social media marketing. Let us look at it by comparison.

Traditional CRM vs. Social CRM
The motive of traditional CRM is to record massive customer data and automate sales, marketing and customer activities. It mainly focuses on customer management activities and transactions.

On the contrary, social CRM focuses on building and nurturing relationships with customers. It mainly helps in increasing customer engagement through Facebook, LinkedIn, Instagram, etc.; boosting your brand’s social presence and attracting more visitors.