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Are you new to the term customer experience? If you are, then let us understand it from the beginning. To make it clear, let us look at the example below.

Ryan bought a new laptop and was having trouble setting it up. The step-by-step instructions in the manual were buggy and inaccurate. When he tried calling the support team, they couldn’t get through and as a last resort, he sent an email explaining his query. But, he didn’t get a response from them.

Ryan was so angry that he decided to leave bad reviews on all social media platforms. And, as soon as he posted it, the team contacted him and resolved his issue immediately.

What do you think this laptop vendor is missing the most? And, what is the best possible solution to address this issue?

If you are an entrepreneur or a newcomer to the business world, europe cell phone number list it is extremely important to consider customer experience for the sustainable growth of your brand.

Defining customer experience
Simply put, customer experience or CX refers to the type of experience a customer gets from your brand throughout the buyer's journey.

It can be anything from visiting your website to interacting with your customer support team. The kind of impact you make on them will make customers want to visit your brand again and again. According to Forbes , 74% of consumers say they are likely to make a purchase based on an experience alone.

In Ryan’s case, the laptop company failed to provide a superior customer experience by providing incorrect information in the user manual, not attending calls on time, etc., due to poor management within the company. This angered him, prompting him to take the drastic step of tarnishing the brand’s image on digital platforms.