They automatically track engagement metric

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How an ESP Enables First-Party Data Strategy:

Custom Fields in Forms: ESPs allow you to add custom fields to your sign-up forms (e.g., "What are you most interested in?").
Tracking & Analytics:, giving you behavioral data.
Integrations: ESPs integrate with your website, e-commerce platform, or CRM, allowing you to pull in purchase history, Browse behavior, and other valuable data.
Segmentation: All this data feeds into powerful segmentation europe cell phone number list capabilities, allowing you to group users by shared characteristics and tailor communications.
Focus on implementing processes that systematically collect data about your audience (beyond just their email address) at the point of consent. This will elevate your email marketing from simple broadcast messages to highly targeted and effective campaigns driven by rich first-party insights, making your email list a truly valuable asset.

Legal Compliance - Staying Out of Trouble with Your Email List
This is a critical page, as missteps in email list building can lead to legal issues, fines, and reputational damage. When moving beyond simple Google Contacts for personal use, you must adhere to email marketing regulations. Gmail itself won't protect you from these.

Key regulations to be aware of:

CAN-SPAM Act (United States): This law sets rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.