Salesforce Shopping Index shows how online shopping has increased during the lockdown

[nusratjahan]

With physical stores largely closed, the retail sector is severely impacted, while consumers have turned to the online market to meet their needs. The Salesforce Q1 Shopping Index report explores online shopping trends using data from over a billion consumers worldwide and shows how online shopping increased in the first quarter during the lockdown .

Salesforce's Q1 Shopping Index report , based on data collected on the Commerce Cloud platform , analyzes the activity of over a billion consumers worldwide and reveals a dramatic shop shift from physical to digital shopping.
With the holiday shopping season behind us, the first-quarter analysis takes into account the current situation: as governments have asked brands and retailers of non-essential goods to close their physical stores, consumers have no choice but to turn to digital channels for certain product categories. As a result, Q1 performance even surpassed that of the already strong 2019 holiday shopping season .

While the rise of digital is far from offsetting the enormous loss resulting from lost physical sales, it is still helping to stem and offset some of the losses. The growing adoption of digital will continue even as consumers return to the more free-flowing environment we were accustomed to before the pandemic. This is why so many traditional retailers, digitally native brands, and consumer goods manufacturers are doubling down on digital to offer a seamless experience