Tactics: In order to attract middle-aged and elderly people who are looking for anti-aging products, on-site activities such as posting flyers and placing posters in the neighborhood to recruit trial monitors
Now, let's take a look at why B2B marketing is difficult from both strategic and tactical perspectives.
4 strategic reasons why B2B marketing is difficult and how to deal with it
businessman hand working with modern technology and digital layer effect as business strategy concept
First of all, there are four strategic reasons why B2B marketing is difficult.
■ 4 strategic reasons
Difficulty in acquiring leads
Unable to convert acquired leads into sales
Difficult to gain recognition in the industry
Difficult to predict target persona
Let's take a closer look at each one individually.
Strategic challenge 1: Difficulty in acquiring leads (potential customers)
In B2B marketing, a person with whom a transaction poland mobile phone numbers database has not yet begun is called a "lead (prospective customer)" (hereinafter referred to as a "lead").
Many areas of B2B marketing have become red oceans as the market matures. In other words, the reality is that it is not easy to acquire leads.
If you are not able to differentiate yourself, you will likely get lost in the many competitors.
Solution: Increase lead generation through inbound marketing
inbound-flow01
As a measure to acquire leads, instead of sticking to traditional methods, it is possible to increase the number of leads acquired by incorporating inbound marketing.
The "inbound" in inbound marketing means "coming in from the other side," just like we call visitors from overseas.