I know you understood the title, but just in case… it means “shoemaker to his shoes” …
A few weeks ago I wrote to you about the case of the “jacks of all trades” in Marketing , well, today I will talk to you about the importance of having a selective professional in each case.
Needing a web designer is not the same as needing a social media manager, an SEO consultant , a copywriter or a CRO consultant ; needing a marketer is not the same.
This statement, which seems logical, is not so in the eyes of many, many clients who arrive through the company's door or through the inbox, thinking that a person will do everything they need with the same knowledge and quality.
Each job has its role of responsibility, and it is not that a maître does not have the ability to clean the windows, but surely the person who takes care of it regularly and who is also trained in it, will do it in a more agile, more complete way and with better results.
My recommendation if you are india telegram mobile phone number list starting a project or modifying the current one is to take this into account. Choosing a specific professional allows you to “treat the patient in greater depth” . Especially if we are talking about digital projects , companies that operate in such a changing environment that professionals have to be constantly retrained.
There is no doubt that it is also important to view these projects as a whole, that is, if for example there is an SEO specialist and another person who will be the web designer, both roles have to work towards the same goal, ensuring that the site is not only “pretty” and/or eye-catching, but that it converts, that it achieves the objectives for which it was created and implemented.
marketer
It happens a lot in the community manager world , I have also commented on it on several occasions, I even came up with the concept of “cuñaity manager” .
Every time I think about these cases, my marketing vision blurs…
Over the last five years, many companies have been irresponsible. They saw social networks as something remote, but that was not the problem. Because they saw it as remote, they gave “just anyone” the keys to their businesses. Why? Because they were not aware of the power of networks, that they were the digital showcase for their stores, businesses, companies… They cannot even imagine the number of companies that have come to us with very serious brand image problems. The reason? Not giving those keys to specific professionals.
I am convinced that there are profiles that can perfectly create a website, optimize it so that it also converts, and at the same time manage their social networks so that they are attractive and achieve their objectives, but this is not the usual (nor is it recommended).