However many professionals forget that internal linking

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Also plays an important role in the success of the strategy. Although they do not have the same value as external links in terms of ranking, internal links work to show the search engine: How your pages are organized. Which are the most important. And the authority of your company regarding a specific theme. Thus, in the topic cluster structure, internal links are indispensable.


But it shouldn’t be done carelessly. You must plan these links as follows: The cluster post should uganda telegram database always be linked to its pillar Although the first link doesn’t need to be to the pillar page, it is recommended. It is also important to use the exact anchor (i.e., if your pillar is “SEO”, the link must be to this word). The pillar post must link back to the cluster When exploring the theme of the cluster in the pillar post, you won’t (and shouldn’t) be able to give as much attention to the topic.


So add a “learn more” button or make a simple anchor for the cluster. By doing this, you create a web of content around your main post so that it is all connected and signaling its importance as a whole to the search engine. This structuring work demands organization, and the more posts you have in your strategy, the harder this task becomes. To help you with this mission, you can rely on online mind map tools such as Coggle or Lucidchart so that you can easily and visually organize your posts and measure the effectiveness of the clusters.