You can use a podcast to support sales as we showed you in our previous example, or you can use it like Mrs. Obama.
Her program “The Light Podcast” will debut exclusively on Audible on March 7, 2023 for two weeks, then it will also become available on other platforms.
It will consist of 8 episodes in which the stories of celebrities such as Ellen DeGeneres, Tyler Perry, Conan O'Brien, Oprah Winfrey, Gayle King, Hoda Kotb, David Letterman will be explored.
All characters that, coincidentally, we also find in Mrs. Obama’s new book, “The Light We Carry: Overcoming in Uncertain Times”.
That’s right, the book wasn’t launched with the podcast, it’s already available. So much so that it is the podcast that connects to the first to expand the stories of the characters interviewed within it.
In doing this, a sales strategy can be glimpsed, right? The podcast becomes an expansion of the book's content.
Those who have read it will find new content (in audio format) from the same author and on the same topics. Ergo, customer retention will increase.
Those who have not read it and follow the podcast will inevitably brazil telegram users mobile phone number list discover the book as well. Ergo, sales bonuses.
“Cose Molto Elettrificate” by Gianpiero Kesten
The dawn of the new Podcasting: how to monetize this evolution of listeners and platforms 24
This is the podcast to follow if you want to become a curiosity-shooting machine with always something interesting to say.
Branded Podcasts can also transform into a collaborative variant in which a show hosts a micro-format sponsored by a brand.
An example of this is what the VOIS team told us they helped create for their client Gianpiero Kesten, host of the podcast “Cose Molto Umane”.
His is a podcast published daily that talks about facts, stories and interesting things about humans, science and the world.
A useful, fast and fun podcast lasting about 7 minutes per episode.
These are variants that are called
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