The brand saw tremendous results, which led to expanding

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A similar marketing campaign in other high-traffic areas. 4. Chatbot – Alexa Source: Chatbots Life It’s hard to imagine Amazon’s Alexa as a chatbot, but that’s essentially what she is for the mega online retailer. When a customer asks her a question about a particular product, she offers advice and options to purchase that item with voice commands.


This is a good example of how interactive marketing is becoming an immersive part of our everyday lives. What united kingdom telegram number list started out as a way to boost sales for Amazon is now an integral part of how we run our homes, stay organized, and engage with artificial intelligence throughout everyday interactions. 5. Virtual Event – NBA’s Restart During Lockdown Source: Microsoft For a lot of companies, the global pandemic was a huge catalyst for engaging in virtual events.


However, the way professional basketball did it was an excellent example of how to give target customers an interactive experience while still keeping the brand alive. Utilizing the Microsoft Teams platform, they were able to give fans a way to watch live NBA games as they were happening. In exchange, live stream webcam images of the fans were broadcast in the stands to give the players the feeling of playing in front of a real crowd.