What you need to do is to become a lead for the businesses

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Become a lead for your competitor So, how do you apply your method? How do you collect data from your competition if you are researching online engagement anduser experience? It seems like grave treason but think of it more like a Trojan horse. To learn from your competitor you have to immerse yourself in what they have to offer. Ok, maybe this sounded a little too serious.


You are benchmarking, and get first-hand impressions on how they treat that journey and the uae telegram number list interactions along that path. So sign up to newsletters, follow social media profiles, click on social ads, and even interact directly with the brand — asking questions, commenting on posts, sharing content, etc. This way, you can see how they respond and relate to their audience, whilst doing that directly with you.


Monitor social media Those head-on experiences are qualitative and eye-opening but they are not enough data to see a larger landscape. You also need to monitor your subjects on social media in a more quantitative approach. That means gathering data about interactions, numbers of replies, shares, and other objective information that help you understand what kind of relationship they are building and what kind of content gets more response from the same audience you are seeking.