Personalized messages to celebrate an event

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Indeed, if your contact is in the consideration phase, he will not have the same expectations from you. Maybe you will interact more with him. It is up to you to determine that.

With automation, you can determine triggers that will push your message at the right time.

Example: You noticed that your prospect liked a certain product or service. He spent time on the page in question, watched a video, etc. An interesting scenario would be to plan to send an SMS within the hour to encourage him to take action.

You're not going to send the same message whether you're celebrating Christmas, Valentine's Day, Mother's Day, or Black Friday.

For Christmas, you are not going to highlight the same products, you are not going to use the same vocabulary as for other holidays. Try to focus on originality to offer content that will automatically speak to your customer.

Example: “It’s Christmas, take advantage of an avalanche of products at low prices.”

And if you send an RCS, don't hesitate to highlight the products that el-salvador telephone number data best match your lead's needs and desires.

Personalization with Octopush
Octopush is a simple solution to get started with, making customization much easier for you.

As a reminder, here are the steps not to be overlooked to personalize your SMS content:

Collect data (customer insights)
All customer data will be used to share more relevant content with your contacts

segments
Taking into consideration your customers' purchasing habits, demographics (age, gender, location) and specific needs will allow you to offer a much more qualitative customer experience.

Enter an identifiable sender name
Your recipient must immediately know who it is to create this essential climate of trust.