It is calculated by dividing your total number of impressions by

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Which Metric Should You Focus On? Whether you should focus on social media impressions or reach will depend on the current needs of your brand. However, it is important to remember that analyzing both your impressions and reach together will help you to create a more holistic marketing strategy. If you’re running an ad campaign, both of these metrics allow you to determine your ad frequency. What is Ad Frequency? Ad frequency, or average impressions per user, is the average number of times a user has been exposed to your brand’s ad.


Your total reach. Typically, a user will need to be exposed to your brand more than once before they become panama telegram database aware of or interested in your brand. The average number of times a user needs to be exposed to your brand before becoming aware of it is called effective frequency. Every industry and brand will have a different ideal effective frequency.


However, by monitoring both your impressions and reach, you can start to figure out what your ad frequency is and what you need to do to get to your ideal effective frequency. Increase your Ad Performance When to Focus on Social Media Impressions If your ad frequency is lower than your effective frequency, you’ll probably want to focus more on increasing your number of impressions. Remember, a user isn’t likely to remember your brand after only one exposure to your content, so you’ll want to give them more exposure to your brand.