This question is the starting point for all the following questions

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Feel free to add physical characteristics such as eyes, mouth, nose, ears, or glasses. These simple details are not a futile addition — they will help you project yourself into this person’s experience, which is the goal of the exercise. In this section, answer the following questions: Who is the person we want to meet? What is their situation? What is their role in that situation? 2.


What do we want them to DO? The idea here is to unpack the goal of this persona. What do they need or qatar telegram number list want to do? And how does one measure if this decision was right after it happened? You may also want to understand a specific type of buying decision. What do they need to do differently? What tasks do they want or need to do? What decision do they need to make? How will we know if they have succeeded? External Part of the Head – Observations and Assumptions 3.


What do they SEE? This concerns the visual stimuli that this client receives and the influences that interfere in their life. It is crucial to think about what affects them in the environments they frequent. What do they see in their professional environment? What do they see in their immediate environment? What do they see others talking about and doing? What are they reading and watching? 4.