As the year draws to a close, we are offering you a special series phone number data of articles. Some time ago, we had the opportunity to welcome Paul O'Dea to our offices in Lyon. So it was an opportunity for us to interview Paul! In these videos, we will share his experience on business growth and the methods he uses. Paul O'Dea is the founder of Select Strategies. An Irish company specializing in business growth, particularly in international development. He wrote several books on business growth between 2004 and 2009. He also has a blog on his website selectstrategies.com, which we invite you to visit.
In the first video, which serves as an introduction to the series, Stéphane asks Paul what are the 3 most important questions to ask yourself to help grow your business.
First of all , according to Paul, the first question comes at the level of the company's management team. The leaders must agree on the direction they want to give the company and on the goal they want to achieve.
It is indeed the cohesion of this team which is decisive for the growth of the company.
Next , you need to start looking for what Paul O'Dea calls the sweet spot , that is, the profile of the ideal customer.
This profile must be detailed:
geographic location
company size and industry
problems encountered
This is an opportunity to take a step back from the company's customer base and refocus on the products and services it offers.