Always challenge your assumptions

[rifathasan]

Always challenge assumptions about who buys your product. This is especially important if you created your buyer personas a long time ago and haven’t updated them. You need to make sure that the people you’re targeting with your ads are the ones who buy your product. Let’s go back to the example of the protein powder brand’s customer personas. The company might look at the data and find that dedicated weightlifters who have been training for years aren’t buying facebook database their product out of loyalty to their existing brand. They might decide to stop targeting that group. Or they might change their strategy to emphasize the benefits of their product over other protein powder brands.

Effective Facebook PPC Strategies Are Constantly Changing
We've all seen advertisements online that describe miracle investments or profitable work-from-home strategies.

facebook ad example investment
These must seem like incredible offers that you can’t wait to take advantage of. Who wouldn’t want to turn a minimal investment into a second income, like the one above? But no one believes these ads because we’ve all seen them before. The same thing can happen with your Facebook ads . Over time, they lose effectiveness as your target audience becomes less receptive to the tactics you use in your ads. For example, a decrease in click-through rate may indicate that people are no longer responding to your ads . Or a decrease in conversion rate may indicate that your audience no longer finds the offer attractive.