"Hey, you're just giving examples from the United States and things are different there because blah blah"
Come on, fine, don't worry, I'll give you a local example. The guys from Nude Project are a living example that things can be done in a very different way.
In a sector as competitive and with increasingly difficult margins as retail and fashion, they have managed to create a brand. They have real fans instead of mere customers and that means that even if there are cheaper t-shirts, I don't want them, I want my Nude.
History and evolution of Nude Project , a million-dollar project… that was born with 600 euros of investment
They have masterfully combined spectacular branded content: On their LinkedIn you can see everything from a Camera Café with Arturo Valls to videos with the grandmother of one of the founders in a cooking competition. Even so, I prefer their podcast , where they are having hundreds of thousands and even millions of views and interviewing the best nationally and internationally.
Their secret, without a doubt, and among many other factors, is to use entertainment in a masterful way.
To conclude with a final reflection:
Look at these three brands that I have given uganda number data you as an example, investigate their networks, their YouTube videos, the press releases they generate, look at their numbers or at least those that are accessible to the public and answer me this question:
How much money would it cost to achieve that with boring and flat content but investing in advertising?
Don't worry, I'll answer myself: we're talking about millions of dollars in investment and sometimes we even say that not all the money in the world could buy those emotions that transform your clients into fans. That's the value of good branding.