Web Analytics: 10 Reasons to Use Tag Manager in Your Marketing Analysis

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A classic situation, to say the least - raise your hand if you haven't experienced it firsthand at least once, on one side or the other of the fence. In short, imagine the poor analyst faced with this situation: dozens of calls to action to track , one or more conversion funnels to analyze, perhaps (in an e-commerce ) the entire purchasing process to manage, and a reticent IT manager who doesn't allow you to work at the pace and with the precision you had set yourself. What to do?

The solution is: switch to Google Tag Manager . This way, you will finally be free to operate as you see fit to tag any element of your client's website (provided it is done at least decently, of course) without belgium phone number having to resort to the interventions of the developer or webmaster of the site.

It doesn't get any better than this!

2# You can plan your work better
What does all this entail?

First of all, it allows you to plan your data analysis work much more easily, by exploiting the potential of Google Tag Manager to systematically monitor the internal paths of the website you want to analyze, deciding from time to time the level of detail of the analysis.

For example?

Think of a Call to Action . You will obviously want it to be monitored in a very specific way, separating it from other Call to Actions on the same page. Now, instead, think of the related content of a blog. In this case, you will probably not be interested in knowing which particular content was clicked on, but you will only need to know the total number of clicks on the related content taken in general. Here: Tag Manager allows you to diversify the level of analysis in relation to your objectives .