You can finally tag your site to explore user behavior, with ease

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The other? Delegate the task to Tag Manager , which makes available its entire database of customized variables dedicated to this purpose.

8# You can finally simplify your ecommerce tagging work
Who has ever tried to develop the Google Analytics functions that govern the various phases of the purchasing process? Nothing easy, right? Enhanced Ecommerce is one of the most complex tools to set up in Google Analytics, because it requires the activation of various functions that govern the collection and sending of data in real time, as the user progresses in his Customer Journey .

Market Analysis: Why Google Tag Manager is an Essential Tool

Google Tag Manager makes this process much easier and, in some cases, makes it possible without even adding a single line of code to your site.

9# You can easily use Facebook's new conversion cayman islands phone number pixels in relation to events
Another aspect that will interest, I believe, many colleagues. With Google Tag Manager it is possible to greatly simplify the implementation of the new Facebook conversion pixels , and it is even possible to set them without modifying the site code.

Last but not least: with Google Tag Manager you are free to tag any button , any behavior, any interaction of our users on your site, starting for example from social interactions , which often remain indecipherable for Google Analytics. In short, you will have the possibility of tracking the entire user experience , click by click: something invaluable, especially for determining use cases and user profiles in the most complex sites.

A step ahead in marketing analytics
In short, you will have realized by yourself: with Tag Manager the work of tracking and analyzing a website becomes not only easier, but also more efficient, since it allows you to carry out practically any tracking you want , keeping the level of data analysis a layer above that of the site code. If you then of course manage to involve IT in your tracking project, you will be able to gain even more efficiency - a theme that today, I believe, is everywhere in fashion.

If you also use Google Tag Manager, would you add any points to this list?