” Analyze frequent praise and recurring criticisms.

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This way you can specifically improve your service and your offering. Regular interaction (responding to reviews) improves your visibility on Google. 5. Highlight special offers Guests love promotions, specials and events. Use the "Posts" function in your Google business profile to draw attention to special offers. Promotions australia phone data and discounts : Post regularly about lunch specials, happy hours or seasonal discounts. For example, “Now new: our winter menu – only until the end of January!” Promote events : advertise live music, cooking classes or special theme nights (e.g. “tapas night” or “Italian wine evening”). Seasonal highlights : Tailor your posts to the seasons or holidays, such as Easter menus, Christmas buffets, or Valentine's Day deals. Pro tip : Post at least once a week to keep your profile active and relevant. Use appealing images in your posts that will immediately catch guests’ eyes. Use calls to action (e.g. “Reserve now” or “Learn more”) to encourage interaction. 6. Use local keywords The right keywords make all the difference when it comes to being found in local search results.

Guests often search for "best restaurant in [city]" or "vegetarian restaurant in [neighborhood]". Optimize your profile specifically with such terms. Optimize your description : Write an inviting and informative business description that includes keywords like “cozy restaurant in [city]” or “fresh, local cuisine.” Optimize posts : Use relevant keywords in your Google posts to highlight seasonal offers, promotions or special dishes. This will increase the relevance and findability of your profile. Optimize posts and menus : Use keywords here too to increase the relevance of your profile. Pro tip : Use Google Trends or keyword tools to find out what guests in your area are searching for. Mention landmarks, streets or well-known places near your restaurant to create local connections. Update the description regularly, e.g. with seasonal keywords (“Easter brunch in [city]”). 7. Use questions and answers (Q&A) The Q&A feature in Google Business Profiles is a great way to answer frequently asked questions directly and better inform potential guests. Not only can you respond to questions, but you can also proactively add new ones. Include frequently asked questions : Think about the most common questions your guests ask, like “Do you have vegan options?”, “Do you have outdoor seating?”, or “Do you offer free WiFi?” and answer them right on your profile.