A page URL is the location of the page that appears in the browser address bar . A page URL with key search terms has an SEO benefit and looks better in search engine results, which also gives them an advantage in CTR ( click-through rate ). Some e-commerce platforms automatically generate page URLs using the same names as the products and product categories in your online store. For SEO purposes, it is preferable to have user control over the page URLs. After all, if the URLs are too long or irrelevant, it will negatively affect the page’s ranking.
Additionally, you may have a completely bahrain number data different name than what is intended to appear in the URL. Example: Let’s say you sell a jacket called “Dakota”. It is advisable for the page URL to include a description of the jacket similar to how potential customers might search for it online: “http://www.YourShop.com/double-breasted ... oat-Dakota”. Notable Findings from Our SEO Testing of E-Commerce Platforms
It seems like all reputable e-commerce platforms allow you to change the page URL in some way.
However, some of them, like Magento, are too complex to perform such a simple task.