How to make Chinese customers trust your business?

[Jahangir655]

More and more foreign companies and international businesses start to look on the Chinese marketing potential since the population here is growing as incredibly fast as it’s income. Additionally to still lack of the high quality products and services it makes local market extremely opened for the new comers. However, even such well-known Western brands as Coca Cola, AirBnB, Max Factor, Costa, Gap, Uber and many others had problems building the relationships with the mysterious Asian customers. One of the reasons for failure is a bad first impression or simply not trusting the new product/company. Branding and e-reputation is the key for success.

Here are some tips how to build a good business e-reputation among potential clients and partners in China:

Be visible and easy reached

One of the first things that Chinese customers will do to check the new brand is searching the information online. Avoiding Google and the other western services they will go directly to Baidu (Chinese searching engine). This presides over 75% of the search engine market. The other two giants that bring additional 25% are Sogou and So.com . They are expecting that right after they type the name of your company there it will show up the official website based on .cn . The visitors need to make sure that your brand was officially accepted by the government to be in China.

It happens quite often that the brand is already quite popular cyprus telegram number in Western countries but almost no one knows it in China. Obviously, you’ll have to use their language to reach the customers, translate a lot of information (even the brand’s name) using Chinese writing system. And it’s the first thing to be careful with. E.g. when Coca Cola first appeared in China in 1927, it was advertised as “Ke Ke Ken La”, which is translated as “Tadpoles gnawing at wax” – that problem was that nobody could understand what it meant. Then the company switched it into “可口可乐 Ke Kou Ke Le”, meaning “Tasty and pleasant”, revealed itself and has become the most successful example of Chinese rebranding of international companies.

Additionally to translation and choosing the right language representation for your business, you should be visible in specifically Chinese social media. You can forget about Google, Utube, FaceBook, Istagram and some other Western platforms. Because of the “Great Firewall” police that Chinese government is doing, most of your “outside of China” services couldn’t even be visible for your Chinese potential clients and partners. You need to make a deep research and choose the most suitable Chinese platforms specifically for your business to represent it in the new aria.