The higher this ratio, the higher the profitabilit

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The conversion rate is 4%. Of course, the number of stages and the range of conversion rates can vary greatly, but the calculation method is as described above. With conversion data in front of you, it is easy to determine the effectiveness of your marketing strategy. At the same time, the profit from acquired customers is compared with advertising costs. For example, each customer brought 100 rubles in profit, and advertising investments amount to 25 rubles per customer. Sales Funnel Examples An indicator in the form of a ratio of 4/1 indicates the success of a marketing campaign.


If advertising costs barely pay off with sales growth, then it is worth considering changing the funnel. Automatic sales funnel In the Russian information space, automatic funnels began to be widely discussed in 2016, when Ryan Dice's ideas began to be implemented by domestic marketers. The essence of the new sales funnel concept is the complete automation of business belgium whatsapp phone number processes related to turning a potential consumer into a real buyer. Dice showed how, without the participation of real people (sales managers, PR people and other specialists), it is possible to guide a client along the entire path - from the first acquaintance with the product to turning into a regular customer.


The advantage here is that a well-built sales funnel then works on its own and only needs general control and periodic support in the form of advertising campaigns and lead magnets. Read also! ABC analysis: objectives, areas of application and methodology Although the sales process is impossible without interaction with the consumer, Ryan Dice suggests minimizing the human factor. If the classic funnel assumes that the client needs to be motivated to move forward and it is necessary to achieve his consent at each stage, the automated scheme focuses on working with refusals. For example, if a user left a site, you should show him another one; if he ignored an ad, offer a second, third, etc.