There are different types of research and each has a unique function. In this case, we will explore the results of a market research that shows how teenagers get to know brands.
First place went to word-of-mouth advertising (62%), advertising shown on TV (61%), and finally online advertising, shown on computer websites, mobile devices and smartphone applications (61%).
Market research conducted by “Ebates” also shows that another way in which teenagers get to know new brands is through physical stores (58%). In the same study carried out on young people, we can see that social networks play a very important role when it comes to knowing new brands, since teenagers spend a lot of their time browsing them. The most popular social network through which young people get to know new brands is Instagram (49%), followed by Facebook (37%) and finally Twitter (30%).
In the study we cannot see all the social networks because the one mentioned above is the most visited by teenagers. This should be a great point to take into account for brands when making themselves known to young people, due to the penetration power that social networks have, they can be the perfect ally to promote new brands and thus young people will have more interest in them.
Market research: TV influence on teenagers
In market research, we can see how much influence TV has on teenagers malta phone number it comes to knowing new brands. In teenagers between 13 and 17 years old, television advertising has an impact of 61%, while in young people aged 18 and older, television advertising has a greater impact when it comes to knowing new brands, the impact is 70%. TV is more relevant than word of mouth advertising (with 57%) and physical stores (with 60%) in young people aged 18 and older.