Once you've analyzed the data from your survey, you already know what products you're going to offer, or what type of potential customer, because you've found out their tastes, interests, and lifestyle. But how are you going to offer them? You can choose to put the most popular products in your online store in a more prominent way, remind your subscribers of them in an email with a special offer for them, launch a special campaign with those products. But all of these are one-off actions that, once they reach the potential customer, they buy or don't buy, they leave and then they don't remember you again.
There is a better way to “hook” your customer, to make them loyal to your brand, to make them dependent on your products, and to make them wait for your weekly email so that you can give them the information they want without having to look for it, and in the end, achieve a complete customer experience , which every brand seeks. This is achieved with content writing.
Write according to your clients' interests:
If you can get your customers to look forward to your weekly article, love namibia phone number reading it, comment on it, or ask for more information, you'll be saving a lot of money on one-time marketing campaigns (which are also necessary from time to time).
Your customer will be so in love with your brand that they will never hesitate to use a product or service offered by the competition. Why would they look for any other brand if they have so much confidence in yours that they are determined to take your product or service home?
Through good content you make your customers dependent on information, since you have previously found out what their interests are through a survey and data analysis and you are going to write about them. And if you know how to do it well, you will link them to your products in an imperceptible way, but creating in the customer an interest, trust and need for the product that you will not achieve by showing them coldly in your online store.
In these modern times, when we want to unwind or take a break with a coffee, we don't pick up a newspaper or turn on the television; now we pick up our mobile phone and check what's new on our social networks or in our email. That's where your brand has to be, to provide content that is pleasant, easy to read and provides information of interest to them. If you are able to be in your customers' thoughts at these moments, you are already well on your way to making a sale.