AI is considered by ROI UP Group as a “disruptive and crucial paradigm shift in the digital environment”. The company is focused on treating this new work unit with special dedication, seeing it as an “effective and innovative complement to its global strategy” . In this line, the agency explains that it will tackle various projects considering key factors such as the foreseeable phased application of the new European Law on Artificial Intelligence, which is expected to affect digital marketing in the next 12-24 months.
Diego Jiménez , CEO of the agency, underlines the importance of people in this new era of innovation, betting on an AI that energizes and complements teams. “At ROI UP we believe that, now more than ever, people are the ones who will make the difference, and therefore we are betting on an AI that energizes and complements teams. If belgium number data you believe in innovation, you must provide them with qualified , full-time personnel with a clear objective for their development, and therefore, we do not want this new area to be a trial-and-error, but rather an organized unit, with multidisciplinary professionals, where research and innovation coexist at the service of people, teams, and intellectual work .
In recent years, ROI UP Group has been recognized in several agency rankings, including the Google Premier Partners Awards 2023. At this prestigious event, ROI UP Group took second place in the Online Sales category, which is a significant recognition internationally, especially in the Europe, Middle East, and Africa (EMEA) region. This distinction underlines its effectiveness in creating e-commerce campaigns and helping its clients adapt to changes in consumer behavior. In addition, ROI UP Group ranks third in our ranking of the best SEO agencies in Spain and is also in the top 10 of the ranking of social media agencies and best SEM agencies .