65% want to strengthen their brand position with a domain

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Only 39% believe that a single domain is enough for a successful online presence.
The majority of companies have registered ten or fewer domains.

Most successful companies have recognized that multiple domains are a must-have for a strong online presence. Self-employed people, on the other hand, have other priorities: Although a larger domain portfolio is more important than ever, many have only secured one or even no domain.

Domains as a malta phone data marketing tool: 65 percent register domains for this purpose.

Brand awareness and the use of positive branding effects are the main reasons for a suitable domain. One in two people also think that domains can even be used to integrate targeted advertising campaigns. Around 20 percent of those surveyed have already recognized that domains can also be used to protect against cybercrime.

47% register a domain to protect their brand.
Brand protection is one of the top 3 reasons for domain registration.

For a long-term brand safety strategy, a brand should be protected from cyber attacks, hacking and domain piracy. IT and marketing experts have recognized the importance and focus on these aspects when choosing their domain. For the experts surveyed, protecting the brand is one of the top three reasons for registering a domain.

19% are convinced that the importance of the .eu domain will increase.
New domain endings: .eu is trending.

For one in five people, the importance of the .eu ending will increase. Other new endings such as .group, .business or .shop will also become significantly more relevant in the coming years.

For 58%, the .de domain is still the most popular domain extension.
.de is and remains the most popular domain extension in Germany.

The domain extension .de is by far the most popular – closely followed by .com with 43 percent and .eu with 23 percent – ​​although internationalization becomes more complicated with country-specific domain extensions.

38% of companies use their domain specifically for an international web presence.
Internationalization of domain endings on the rise.

An important reason for companies to register domains is their international orientation. More than one in three companies already use domains that can be used internationally.





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Chapter #02 - Effective Risk Management: Preventive Treatment of Security Vulnerabilities
The process of buying a domain is usually completed quickly. However, companies, freelancers and shop operators should also deal with their domain as part of their domain strategy. This way they can avoid possible cyber risks. If you are affected, it is important to react correctly.

It can happen to anyone: More than one in ten companies has already been a victim of domain piracy!