As if things weren't complicated enough for the advertising industry, Google's latest news has only made the already bleak future of the sector even darker. Starting in 2018, the Google Chrome browser will begin to block ads.
This is a new tool that will be active starting February 15 and will make invisible the advertising that does not comply with the standards established by The Coalition for Better Ads.
This way, ads considered annoying to users, such as pop-ups, self-playing video ads, or those that slovenia phone number take up the entire screen, will become the target of Google's ad blocker.
A move by the company that responds to the classic saying “if you can't beat the enemy, join him” and is that, although its business revolves around advertising, the rise of ad blockers in recent years has forced the company to launch a counterattack to dominate the advertising blocking business as well.