Knowing the color wheel and understanding how to use it is a powerful tool for any designer.
To continue to delve deeper into what the color wheel is used for , let's review 6 ways to use it in your designs and capture the attention of your buyer persona:
1. Analogous tones: here the idea is to select adjacent shades of a color to ensure correlation between them:
Example of chromatic circle colors applied in an advertisement.
7UP Facebook post.
2. Monochromatic harmonies: this croatia phone data involves choosing a main colour and varying, from it, different tones, lighter or darker shades and shadows:
Example of a color wheel with monochromatic colors.
Dior Facebook post.
3. Triadic harmonies: taking the color wheel and drawing an equilateral triangle you will obtain 3 equidistant tones to play with balance and contrast in your designs:
Example of a color wheel.
Burger King Facebook post.
4. Tetradic harmonies: this strategy is based on selecting 2 pairs of opposite or complementary tones and using all 4 to create images that give the feeling of diversification and variety:
Example of a color wheel.
Google Facebook Post.
5. Complementary colors: These shades are opposite each other on the color wheel , but this is what makes them work well together in a design:
Example of a color wheel.
Trident Facebook post.
6. Indirect complements: in this last case it is necessary to select a tone within the color wheel and combine it with the 2 adjacent ones of its opposite.