Automated journeys are no longer limited to a single situation. MAAC can detect the user's subsequent behavior and automatically branch to other preset interaction scripts. For example, once it is detected that a customer has purchased a product, the brand can promote satisfaction surveys, product usage instructions, etc.; for customers who have not completed the purchase, it can promote event messages or member feedback programs to allow different customers to enjoy customized products. experience.
Automatic journeys can also be combined with "Smart Delivery" to select the most common opening time for customers. At the right time, the right customers will be guided into the right journey, and orders can be placed accurately!
4. LINE + CDP Master online anonymous customers and guide you to place orders with discounts
Crescendo Labs has teamed up with the Customer Data Platform (CDP) of "iKala, the cloud AI digital transformation expert" to record and analyze consumer behavior on all online platforms, allowing south africa whatsapp phone number brands to deliver the best messages at the best time. Increase customers' purchase intention!
E-commerce example 1: iKala CDP collects consumers’ past browsing tracks and orders, predicts consumers’ shopping preferences, next purchase time and amount, and automatically pushes promotional content on LINE.
E-commerce example 2: iKala CDP finds members who have received LINE coupons in the past 7 days and added products to their shopping carts on the official website. , personalized LINE notifications are sent to this group of audiences. Even if customers have not read the message, they can use tags to trigger SMS and email communication until the target benefits are achieved.
Others, such as LINE membership binding, monthly birthday gifts, new member purchase promotions, awakening sleeping members, etc., can also use MAAC x iKala CDP to accurately communicate with customers on LINE, and run multiple marketing automation modules at the same time, which is also completely Not a problem.