online shop translation
What changes if you switch to SEO localization and translation?
We have already seen the difference between translation and localization. Let's now see what it means to add the SEO variable to this work. It is clear that when optimization and all that SEO entails come into play, there is more work that needs to be done and that goes one step beyond understanding the text and understanding the cultural context.
SEO translation , for example, is not just a way to netherlands phone number have a multilingual site where everyone can shop in their native language without having to use their imagination or rely on external translation tools. It means producing texts so that keywords also work when switching to another language. The content must therefore be optimized. However, SEO translation does not involve cultural adaptation .
Above all because it is necessary to preserve the keywords that have been chosen in such a way that they then correspond to the keywords of the market towards which the translation is being made. The translation, therefore, also from an SEO perspective, focuses once again on the words and their meaning , trying at least to convey the communicative intent.
However, just as translation and localization are not the same thing, carrying out localization and translation activities for SEO purposes are not the same thing.
Localization in terms of SEO has the aim not only of working to ensure that the keywords remain the same and therefore the content can be placed with the same probability in one language rather than another, but it must also work to ensure that the text that is offered corresponds to what the target audience expects to find, as if they were shopping on a site originating from their own country.
Localization includes a whole series of small checks that need to be done, such as the use of colors to signal offers. Some colors work in certain cultural contexts but are dangerous in others.
In localization, as opposed to translation, for example, the keywords are recreated and, if necessary, even moved away from those that were used in the original text. The purpose of localization is in fact to create a plausible and pleasant version of the website in another language, not simply to provide the translation of the text.
However, this does not mean that translation should be ruled out a priori. In a good percentage of cases, it is a valid solution and is also much cheaper than localization. However, there are some limits: if the content you want to offer is particularly rooted in the original culture , it is clear that simple translation may not be enough to get the message to its destination in another language. If, on the other hand, we are talking about more technical topics , it is easy for a translation, even from an SEO perspective, to be more than sufficient.
Many large online shopping sites have adopted a localization policy and you may notice this, for example, by the fact that they do not simply offer the content in a different language but that they convey the message that the content is present in the country (even if only in virtual form).