The number of buildings, apartments, residents is potential traffic. Find out the developer's plans for the development of the residential complex: will there be new queues, how many residents will be added?
For example, if a residential complex is being actively built and expanded, this is a good sign that your audience will grow. In addition, at the construction stage, the rental cost is lower, and there is also an opportunity to get to know the audience in advance, learn its needs and work on forming the loyalty of the target audience.
Advice : visit the developer's sales office, talk to the iceland telegram managers, study the project declaration. There you will find information about the deadlines for the delivery of new buildings, the number of apartments, and the planned infrastructure. And to roughly calculate the number of residents, multiply the number of apartments by 2.5.
Lifehack: take a walk around the residential complex in the evening. By the number of illuminated windows you will understand how many people have already moved in.
Transport accessibility
If your business is designed for external demand, that is, for clients who do not live in the residential complex, evaluate how easy it is to get to the residential complex by car and public transport, especially during rush hours. Consider plans for the development of transport infrastructure: new metro stations, bus routes.
Tip : Use online maps and route planning services. Check for public transport stops and travel times, taking traffic into account. Find out about transport network development plans on the city or district administration website.
For some businesses, such as a grocery store or pharmacy, parking is critical because customers often drive in and make large purchases. For other businesses, such as a beauty salon or coffee shop, parking is less important because customers may walk or take public transportation.