Subscription-based commercial media

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3. Rich and complete friend information
In terms of data collection, MAAC has behavioral tags, member classifications, web page behaviors, and interaction records, which describe the most detailed and accurate profile of members on LINE. You can know the interaction track of members on LINE, and you can also easily distinguish the loyalty levels of your friends.

4. Have the concept of CRM and complement each other in marketing
MAAC is developed with the concept of LINE CRM as its core and is in the same direction as Salesforce. Both have the ability to collect, analyze, and execute. Together, they optimize every step of the marketing process: data collection → data integration → analysis → formulation Strategy → Implement strategy → Performance review → Collect data.


Successful cases in series: health food, business media, infant nutrition products
1. The power of health food
Brands use the MAAC invoice module function to taiwan whatsapp phone number attract offline consumers to scan invoices into LINE, import this data into the Salesforce platform, collect different consumer data across physical channels, e-commerce websites, and sales channels, and integrate multiple identities into a single consumer .

In this case, the MAAC invoice module solves the problem of being unable to collect data offline and creates a comprehensive profile of consumers through Salesforce.


The brand collects data through Salesforce, distinguishes LINE friends into general friends and paid subscription members, and provides different marketing strategies: for the former, it targets charging and uses in-depth management methods to encourage ordinary friends to turn into paid friends; for the latter , continue to provide the most accurate and personalized information, deepen customer relationships, and improve retention rates and customer lifetime value LTV .

In this case, Salesforce became the target of the audience, and then used MAAC's various functions to provide exclusive interactive marketing for different audiences.