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With a history of sponsorship in sports, Budweiser has supported athletes in MMA, American football, baseball , basketball, surfing, kitesurfing , skimboarding and even soccer. The list of athletes supported by the brand includes names such as Messi and Anderson Silva. In 2022, Bud sponsored the FIFA World Cup. And to showcase the brand to Brazil and the world, the brewer's marketing department invested in YouTube campaigns.



Find out how it happened and stay up to date with the results! THE thailand whatsapp BUDWEISER PROJECT WITH YOUTUBE With YouTube on the rise almost all over the world, Budweiser has decided to carry out a promotional project on the aforementioned video platform on the occasion of the 2022 FIFA World Cup. As part of this project, the brand has articulated the following actions: Recreation and global release of the hit “Everybody Wants to Rule the World,” by Tear for Fears, featuring North American rapper Lil Baby; Edited version of the aforementioned hit for launch in Brazil with the participation of several artists and partners such as Mano Brown, L7nnon and the KondZilla channel.



Video: Watch the Budweiser campaign video on Lil Baby’s YouTube channel! Video: Watch the Budweiser campaign video on KondiZilla’s YouTube channel! With this project Bud wanted to be part of a historic moment in football. In addition, the idea was to generate conversations among people with the aim of increasing brand awareness. SOLUTIONS Budweiser’s main advertising solution for the 2022 FIFA World Cup was the YouTube video platform.