As we mentioned, every business, from the smallest to the largest corporations, has customer service. However, each company has its own way of offering it. Below, we share some examples of service quality that you can use as a guide and apply to your own business.
Starbucks
This famous coffee shop stands out for its marketing and customer service, meeting and exceeding the expectations of its customers in most cases.
It is an excellent example of quality of service , being a pioneer in its personalization. That small detail of writing your name on the glass generated a great impact on consumers.
Plus, they've designed the experience from the whatsapp screening moment you walk into the establishment; the coffee aroma that fills the place is no coincidence.
Teclab
Teclab is a university in Argentina that implemented a new form of communication through WhatsApp. It used this tool to provide information to students and young people interested in joining this academic institution.
The objective was simple: to offer a better quality of service to its prospects. Young people consider that interacting through this channel is much more agile, which allowed the institution to carry out actions that offered a personalized service.
Sharing documents, links and important information with their students became easy, not only for them as an institution, but they also increased the quality of customer service by easily contacting them through one of the most used means of communication among young people.
Movistar
Movistar, one of the leading telecommunications companies in Latin America, stands out for its commitment to quality customer service . The company has implemented various initiatives to improve the experience of its users.
One of Movistar's highlights is its customer service through multiple channels, including social media, online chat and telephone support. This allows users to choose the most convenient means to resolve their queries and problems.
In addition, Movistar has developed loyalty programs that reward loyal customers with exclusive discounts and promotions.
The above examples of service quality are just ideas of how you can improve what your brand offers as an experience. Remember that each brand is a world that interacts differently with its consumers. Therefore, it is essential to always adapt your strategies to the needs of your buyers.