Scaling Strategies for Google Performance Max When planning a Performance Max campaign on Google, it is essential to consider different scaling strategies to maximize the effectiveness of your ads. First, it is important to define the configuration to adopt for the campaigns and a strategy to adopt and test. A functional approach could be the following: Initially, keep all old campaigns active, both smart and standard ones. Add the Performance Max campaign with a limited budget , which represents about 25-50% of the average daily advertising spend (consider that Google consultants say that you need at least €25 per day for a PMax; in reality we have made them work very well even with lower budgets).
When starting PMax, use the “ maximize conversions ” bidding chile number data strategy, without a specific ROAS. (We assume that there must be a functioning conversion tracking). Once you have achieved a significant number of conversions (30/50 or more, if we had to say a number), switch to a target ROAS strategy and increase the Max Performance budget, scaling it down little by little over time. At this point, pause the old campaigns with the worst values, to focus on the Max Performance campaign.
Dynamic retargeting in Pmax Another important feature of Performance Max campaigns is the automatic retargeting setup . This mode applies not only in the online sales sector via e-commerce, but also in lead generation campaigns. Retargeting lets you show responsive ads with relevant information to people who have previously interacted with you. For this reason, a P.Max campaign works well if it has a lot of data behind it that can be exploited (i.e.