TikTok campaign - Duolingo

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Jumping on trends is a key way to get your brand seen on TikTok. Ocean Spray made great use of a viral video (28.5 million views) that featured Nathan Apodaca drinking from a bottle of Ocean Spray on his way to work on his skateboard while singing along to Fleetwood Mac’s ‘Dreams’.

The brand capitalized on the popularity of the lack data video by sending Nathan a red pick-up truck full of Ocean Spray products in which he replicated his original post by singing along, drinking Ocean Spray. The replica video has received 4.5 million likes and raised the brand awareness of Ocean Spray in a clever way that uses the power of user-generated content rather than branded or sponsored posts.


The language learning app Duolingo has exploded on TikTok. Featuring its owl mascot Duo, the brand has gained millions of followers by creating funny and quirky videos that give their mascot a unique and slightly scary personality! Its creative videos featuring the owl in the office with employees in various scenarios has proved a hit amongst TikTok users and creators.


One viral video featured the line “the killer is escaping” said by Sarah Paulson in American Horror Story with Duo chasing staff around the office and inspired many memes from remixes to lip synching.