Page Post Ad, create more reach for my page posts;
Page Like Ad, generate more 'likes' (Fans) for my page;
Domain Ad, more visitors and/or increase the number of sales on my website;
Mobile App Install Ad, get more people to install my mobile app;
Desktop App Ad, increase engagement with my Facebook App;
Event Ad, increase the number of participants in my event;
Offer Ad, attract more visitors to my physical store.
Facebook Marketing Cycle
Of course, I will only gain real insight into these applications when I start bangladesh mobile phone number list working with them myself, using the Facebook marketing cycle that the author explains in the first part. This cycle consists of five steps: determining objectives, analyzing, drawing up a plan of action, implementing, evaluating and adjusting.
Five KPIs for measuring effectiveness
Facebook offers a good tool to measure the results of your page: Facebook statistics. The booklet describes well how to deal with it. The author also discusses five important KPIs (Key Performance Indicators): Fanbase, involvement, reach, sales and service.