How to write effective text for SMS mailings? 6 tips for beginners.

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tmonower111
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How to write effective text for SMS mailings? 6 tips for beginners.

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How to write effective text for SMS mailings? 6 tips for beginners.Useful

At first glance, everything is simple: write a sales text, add a link or contacts and launch a mailing. But there are subtleties that need to be taken into account in order to increase conversion and bring in more clients. So that you do not waste time, money and effort, we have prepared for you a checklist for a successful SMS mailing and several examples of messages that sell well.

Content
1. Write briefly and clearly.
2. Avoid emoticons and uppercase letters.
3. Use a call to action.
4. Show the benefit.
5. Write only in Russian.
6. Experiment
1. Write briefly and clearly.
One message can contain 70 characters in Cyrillic or 160 in Latin. This is not enough to fully describe a product or promotion, so you need to convey the main idea so that the client takes the malta b2b leads desired action. Stick to a simple structure: advantageous offer + call to action + link, contact or address.

Good example:

2 pizzas for 300 rubles. We will deliver in an hour or pay for the order +71234567891

Bad example:

Want freshly baked pizza? Come to us at PizzaMAN. It's delicious!

If you include a long link to a website in your message, use a link shortener to leave room for your unique selling proposition.

2. Avoid emoticons and uppercase letters.
Many people do not read messages completely, but rather glance at random words. They do this to understand what the message is about and whether it is worth spending time on it. To ensure that the user reads our message, we need to highlight the words that can catch their attention.

Good example:

Show the seller this message and you will be given a 40% DISCOUNT on ANY PRODUCT

Bad example:

TODAY ONLY 40% DISCOUNT ON THE ENTIRE WINTER COLLECTION OF CLOTHES AND SHOES

In the first case, everything is highlighted, so nothing catches your attention and you don’t want to read it. In the second case, your gaze falls on the words about the benefit and you want to read everything to find out how to get this discount. This is the only case when you can use uppercase. The main thing is not to get carried away.

Don't use emoticons. They don't help sell or emphasize details. They just fill space.
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