What is the formula for the effectiveness of SMS mailings

[tanjimajuha20]

iciency is what characterizes the success of SMS mailings. To make it easier to calculate their effectiveness, marketers have developed a special formula.


Effectiveness is canada telegramrelevance multiplied by the value of the offer and motivation:
Relevance – how interesting is your offer to customers.
The value proposition is the benefit the customer receives from your offer.
Motivation is the incentive for buyers to respond to your call to action.
Let's say you have an interesting offer and you motivate your subscribers, but they still have objections. They prevent them from performing the target action. In this case, we add these objections to the formula with a minus sign. You should work on them.

Let's figure out why SMS mailings do not always bring the expected results.

There are 5 main reasons:

This SMS mailing is not for me
When SMS messaging is done without proper preparation, a template advertising message is simply sent to the entire contact base without segmentation, subscribers do not understand who exactly sent them text messages. And they do not understand how to treat them, they ignore them.

Lack of motivation
Your first words don't grab your subscribers' attention. If your message doesn't start with a key message to spark their interest, it won't be read.

No offer
You should offer value to your subscribers. This could be a discount, a bonus, or something similar. The most important thing is to target the offer to a specific audience.

Can I trust them?
Subscribers may have suspicions, such as: “Why is this discount so big?” If you do not close these objections in your message, then subscribers may not risk taking advantage of your generous offer.

Too complicated
The text of your message should be clearly structured. Do not try to give out all the information you have at once. It is better to add a link to your website in the SMS, where all the details can be found. This way, you can simplify the text of the message, while providing all the necessary information about your offer.

What should be changed in the SMS mailing to make it more effective? To understand how best to set it up, you should conduct testing . The reaction of subscribers can suggest what to write and how best to do it.

If you are ready to start sending SMS messages, you can use a special Intis Telecom plugin – SMS4Office, which will allow you to organize it easily and quickly.